Credible, readable communication
Want to improve your business writing?
Credosity is a just-in-time learning tool for faster, better writing at work. Credosity works inside Microsoft Word and Outlook – the enterprise writing tools you know best. It helps you find and fix the ‘worst first’ to make your documents and emails consistently clear, concise and credible.
We’re fed up with people not realising their writing is bad. And that it’s killing their productivity, business and careers.
It’s time for a change, and we’re leading it.
Good academic writing ISN’T good business writing. We need to KISS. Now.
Get aboard the clarity train. It’s leaving the station!
To boost global efficiency by simplifying the world’s business writing.
Reduce the time it takes for enterprise employees to create clear, concise, engaging and persuasive communication.
Our big WHY: Raising the global literacy rate
In Australia, only one in five children in remote indigenous communities can read at a minimum standard. When you use Credosity, you’re part of our dream to raise the literacy rate by supporting the Australian Literacy and Numeracy Foundation (ALNF) in Australia.
Globally: If all students in low-income countries left primary school with basic reading skills, 171 million people could be lifted out of poverty – the equivalent of a 12% drop in world poverty.
Here’s more about the problem we need to solve together. Once equipped with the power of reading, children have greater opportunities, become life-long learners, and realise their full potential. Sound like a better world to you? It does to us.
Meet the Credosity team
Petrina has over 20 years experience in business development, project management and marketing in creative and commercial industries. Her expertise is in helping subject-matter experts transform their thinking into rich learning opportunities - the type that add deep value in an organisation. Before co-founding Credosity, Petrina partnered with Paul (the guy on the right) in 2005 to launch Magneto Communications (www.magneto.net.au). Fave things? Ocean swims, exquisite stationery, quirky comedy and dark, dark chocolate.
For the past 18 years, Paul’s principles and frameworks have helped blue-chip CXO teams through to graduates change how they write, think and lead at work. He's a keynote speaker and corporate communications expert who's passionate about the intersection of psychology, behavioural change and communication. A copywriter by trade, Paul co-founded Magneto Communications (www.magneto.net.au) in 2005 with Petrina. Magneto has grown to be the leading enterprise offering in Australia. Paul inhales books at every chance, loves fitness hacks and is a closet Rocky Horror fan.
Nick's a rare koala: A software industry professional (20 years) with practical sales-management experience. He's a recognised and respected member of the developer community in Australia. Nick's depth and breadth of skill across both technical and business means he understands how to blend systems architecture with an exceptional user experience. He loves to build, and it shows. He previously held the coveted title of Professional Geek at Microsoft. Also: Adobe Systems, Apple.
Virginia ('VV') is our little piece of exceptional. She's a consummate all-rounder focused on Client Success (whatever it takes). Virginia has a broad background in publishing, education, design and product development. She's also a mum to three cool munchkins. Her talent? Making the extraordinary happen online and in real life for the Credosity crowd. VV is a self-confessed tech geek and famous in these parts for brilliant design thinking and an eye for beauty. Thanks to a shared passion for quality, personal growth, humour and good, strong coffee, we're having a grand time helping you #writeyourfuture
Emma’s diverse background in corporate communication, business development, marketing, project management and client success means she gets that the little things are what make the big thing. She’ll be the curious one wanting to know how we can help you measure and manage the behavioural change we’re creating together. In-between caring for the Credosity community and chasing her two energetic rascals, Emma’s completing a Bachelor of Media and Communication with a Major in Public Relations at Swinburne. Spare time? Filling it with cheesy aerobics, friends, reading and yoga. A Perth girl in Melbourne. She did it for the coffee.
Heather’s a digital connoisseur with over a decade in digital-media publishing, client service and business development for yahoo!, Ingram and Epson. She keeps things humming for us and our clients. If there’s a simpler, better way to do something, she’ll find it. (We call her ‘Heath-aaah’.) Client success is her mission; she won’t rest until everyone is beaming. She’s mum to two small tornadoes (lucky she’s uber-organised), is a copywriter who contributes to several blogs, and lives blissfully in NZ. Obsessions: lux travelling, lush food and live music (rock ‘n’ roll, baby!).
Jon is an award-winning copywriter and highly experienced facilitator. For 30 years, he’s helped thousands of clients in the UK and Asia Pacific—from huge global corporates to tiny boutique brands—develop compelling messages. As well as running workshops with Magneto, Jon runs advanced copywriting and marketing courses for the Australian Direct Marketing Association (ADMA), New Zealand Marketing Association, Australia Post, and more. His teaching style is fun, yet informative. Engaging, yet practical. A walking Wikipedia of comms knowledge, Jon is a master at sharing insider tricks to getting your message heard.
Neryl’s extensive communications career has seen her writing and presenting TV and radio news, helping leaders convey clear messages, authoring books and even announcing at the Olympics. She has a PhD in Journalism, and her book on media and reputation, The Headline Edge, hit number one on Amazon in three countries. Neryl is also a Certified Speaking Professional – an international designation awarded to only a small percentage of professional speakers. With such deep experience, her interactive masterclasses are compelling. They’re filled with real-world stories and examples that empower people to apply the learning back at work.
Readify (now part of Telstra) are a globally recognised and awarded Microsoft Gold Partner (Winner, Microsoft Global Software Development Partner of the Year, Australian Partner of the Year, and more ). Readify has a deep and awarded history in enterprise software on the Microsoft stack. They helped us architect and build the early releases of Credosity and have been a constant, enthusiastic contributor to our vision from both a technical and user perspective. They are everything a growing business needs: creative, flexible, persistent, smart and caring. Best of all, their work ethic and delivery is supreme.
Who helped drive the innovation?
Individuals within each of these companies gave their time and feedback through the design stage. We’re eternally grateful for their commitment and ongoing support.