Lunch ‘n’ Learn:

Writing for Digital

Friday 16 February 2018, 12:30pm – 1:30pm AEDT | $49AUD


About your webinar

Need to write engaging content that people read on screens? How can you keep a reader’s attention, when they’re just a click away from your competitors?

How do you stand out in a tsunami of digital messages? What content works best in each digital medium? How to get your email noticed, opened and read?

‘Writing for Digital’ is run by Jon Maxim, one of Australia’s leading digital-content experts.

This one-hour webinar will give you practical tips, techniques and quick-wins to make your writing for digital more powerful, and effective. If your team is tight on time yet keen to upskill in digital copywriting, this webinar will be just the ticket.


– Eyetracking: how to harness the way readers digest information online

– Microcopy: engaging your reader at every step

– Social: what content works and when

– Email: the simple technique that got one organisation a 62% open rate

– Impact: what words work in email subject lines and body copy?


Early-birdy deal – ends 15 January 2018

Bring a buddy for free!

Simply register and pay for one person then enter the code ‘myguest‘ when you register your buddy. Their ticket will be free. Offer ends 15 January 2018.


So you think you can write?

Sure you can. But just in case, take a little test:



Your facilitator

Jon Maxim is an award-winning copywriter and highly experienced facilitator.

For 30 years, he’s helped thousands of clients in the UK and Asia Pacific—from huge global corporates to tiny boutique brands—develop compelling messages.

As well as running workshops with Magneto, Jon runs advanced copywriting and digital communications courses for the Association for Data-Driven Marketing & Advertising (ADMA), New Zealand Marketing Association, Australia Post, and more.

His teaching style is fun, yet informative. Engaging, yet practical.


About Credosity

Credosity is a just-in-time productivity tool for Microsoft Word and Outlook. It’s a tool and teacher. It analyses your writing to make it more engaging and professional. And it’s brimming with best-practice tips to make you a great communicator.

If you can’t easily install software at work you can try Credosity online here. It’ll give you instant feedback on your written work.

Credosity was born from our background in corporate communications training. We run in-house sessions in Australia and online globally. More about that here.